Pratt Design Symposium 2018: Designing the Wow Factor

Hess Family Theater and Gallery, Whitney Museum of American Art, 99 Gansevoort Street
November 27, 2018 at 5:30 PM - 7:30 PM

Jamie Drake, Award-winning Interior Designer
William Ivey Long, Tony-winning Broadway Costume Designer
Daniel Sundlin, BIG Architects
Paula Scher, Partner, Pentagram Agency
Moderated by Marc Rosen

This event is sold out.

Creating an interior, an ad campaign, a building, a perfume bottle, or a costume for a Broadway show involves a process where every designer searches for the “wow factor” to create excitement. Be it a quiet, elegant wow or a big bold one, those of us who begin a project with a blank page always come to the point where we need that x-plus wow to grab the consumer. Some of us start out with the big idea, while for others, it evolves over time. Our panel of design experts will share their insights and experiences about how the wow factor applies to their fields.


Pratt strives to make all programs, services and activities accessible, and will provide assistance to accommodate any individuals with disabilities. Security personnel, located at booths at 200 Willoughby Avenue and other campus locations, are available for assistance. Additional accessibility resources are available at



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