Critical Conversations: bridging pathways forward to greater understanding and creative solutions.

DM-621 Strategic Marketing

2 Credits

  • DM-621-01

    Saturday, Sunday

    9:30 am – 12:20 pm

    Manhattan - W14, 714

  • DM-621-02

    Saturday, Sunday

    9:30 am – 12:20 pm

    Manhattan - W14, 704

Design plays a critical role in creating sustainable creative advantage. This course examines the role of strategic design intelligence in the marketing process. Current theories and practices of marketing are covered, including market research, pricing, advertising and merchandising policies, distribution and responsible package design.