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ACM-621 Strategic Marketing for Arts & Culture

2 Credits

Historical overview of how the arts and cultural programs have been marketed in the U.S. Examines current trends and developments through case studies. Topics will include theories of marketing and the development of new strategies to reach new audiences. This course will examine how the changing demographics of our cities present challenges to traditional marketing methods. Lastly, students will learn how arts and cultural programs are marketed in other nations.