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SS-355 Mass Media and Society

3 Credits

An examination of the psychological impact of the modern mass media. Basic models of communication, persuasion, motivation, and attitude formation are presented and applied to the study of the effects of the media on mental and emotional development and on the formation of social attitudes. The course also examines the social implication of the effects of commercial and political propaganda and the “marketing” of political figures as well as the social consequences of the development of a “post-literate” society.