CDBAD-403 Branding and Art Direction Senior Project
The Senior Thesis course is the capstone of the Communications Design senior year. It provides students with the opportunity to apply the full range of skills and knowledge they have obtained and cultivated at Pratt in the execution of a single, self-initiated project tied to the student's Area of Emphasis. In collaboration with their professor, students write a design or research oriented project proposal which may involve revising or extending existing work or creating new work with an eye to the future. The emphasis is on communication the design process, documenting research and experimentation phases and articulating a critical, reflective analysis of a body of work. Senior Thesis projects are the culmination of a program of studies, and therefore allow students to reflect critically on their own work and clearly identify their interests in the larger context of the communications design profession.