ACM-628 Advertising & Promotion

2 Credits

• ACM-628-01

  Saturday, Sunday

  2:00 pm – 4:50 pm

  Manhattan - W14, 712

  • Richard Green

• ACM-628-02

  Saturday, Sunday

  9:30 am – 12:20 pm

  Manhattan - W14, 714

  • 

    Alicia Whiteman

This course examines approaches to developing, evaluating, and managing advertising and promotion strategies. The course structure follows that of an advertising campaign. Planning in terms of targeting and promotions is discussed, followed by plan implementation.