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ASGR-204 Advertising Design II

3 Credits

This course is a continuation of ASGR 203. In this course students will continue to refine skills in marketing and advertising across a wide range of platforms. Understand the roles of both the Creative Director and Art Director as part of a team in the development of an advertising campaign. The course further emphasizes the key importance of the big idea, strategic research, ideation process, creation of ad copy, development and presentation of briefs and visual conceptualization to convey to advertising concept.