DES-661P Dynamic Brand Systems

3 Credits

• DES-661P-01

  Monday

  1:00 pm – 3:50 pm

  Steuben Hall, 402

  • 

    Diego Kolsky

This course equips students with the knowledge and skills to shape brand languages and systems at the intersection of branding and algorithmic logic. Dynamic Brand Systems is designed to empower students to understand and leverage the intersection of branding and machine logic, preparing them to innovate and create adaptive brand systems. Through this course, students will gain insights into how brands can evolve as dynamic relationship systems, generating value for companies, customers, and communities. They will also explore creating design systems capable of dynamic adaptation. The course includes a series of hands-on assignments that build progressively, connecting a brands purpose and value to the creation of rich, expansive visual narratives through languages and systems.