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PMCG-325 Purpose-Driven Marketing

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The health and wellness market is projected to reach nine trillion USD in 2028. Develop a purpose-driven advertising campaign where it matters most in the global economy of human health and wellness. What's the secret behind Cannes Award-winning campaigns like Dove's Real Beauty or Spotify's Take a Beat? Find out step by step as you build your own showcase portfolio piece. All you need to bring is your imagination and a passion to inspire change and drive action.