Gene Federico (Advertising Design, Alumnus)
Woman's Day, (1953), print adverstisement
Permission by Woman's Day, Hearst Magazines
Federico created this memorable typographical image for an early ad campaign for Woman's Day magazine. The art director's simple but elegant transformation of the wheels of a woman's bicycle into two dynamic Futura typeface O's displays Federico's talent for witty and winning uses of type to heighten advertising's impact. Federico became an AIGA medalist in 1987.