Roger Cook (Graphic Design, Alumnus)
U.S. Department of Transportation Symbol Signs, (1974)
Courtesy of AIGA, www.aiga.org/symbol-signs
The American Institute of Graphic Arts (now AIGA) asked Cook and his partner Don Shanosky to design a set of 34 internationally recognizable pictograms that were ultimately adopted by the U.S. Department of Transportation to guide users of public spaces. Cook received the Presidential Award for Design Excellence in 1984 for the signage, which is also part of the permanent collection of the Cooper-Hewitt, National Design Museum.