Tony Schwartz (Advertising Design, Alumnus)

Peace, Little Girl (Daisy), (1964), television commercial
(c) Democratic National Committee

The notorious television spot for Lyndon B. Johnson’s reelection campaign aired only once, on September 7, 1964, but it is still remembered for its audacity and impact. A 1964 New York Times article called the spot “the most controversial TV commercial of all time.” Schwartz, a pioneer of audio recording, was the first art director to employ real children for commercial voiceovers.