Len Sirowitz (Advertising Design, Alumnus)
Mobile Oil, (1966) public service announcemen
Courtesy of ExxonMobile Historical Collection, Dolph Briscoe Center for American History, the University of Texas at Austin
Created for Mobil to promote its image as a socially responsible corporation, “Till death us do part” was one of a series of ads conceived by legendary art director Len Sirowitz to publicize highway safety. Now regarded as a paradigm of public-service advertising, Sirowitz’s ads used stunning documentary-style photographs, dramatic special effects, and even morbid humor to underscore Mobil’s message to drivers: “We want you to live.” Sirowitz was chosen as Ad Weekly’s number-one art director in America in 1968 and 1970.