Will Burtin (Communications Design, Faculty)

Fortune, June (1948), cover
COURTESY OF FORTUNE MAGAZINE

A member of the Art Directors Club Hall of Fame, Burtin is best-remembered for his theory of the total integration of text, art, graphics, and typography--what is now known as "corporate identity." As art director of Fortune magazine in the 1940s, Burtin combined documentary photography, conceptual illustration, and typography to communicate to Fortune's audience: the country's new managerial class. This issue won the Art Directors Club Distinctive Merit award.