Director of Web and Digital Communications
Sarah Hromack is a media strategist and producer with over 15 years of experience working in the cultural sector. She has spearheaded thinking around digital platforms and interface design first as an early-adopting art blogger and editor and eventually as the founding director of the Whitney Museum of American Art’s Digital Media Department, where she led the creative and technical development of the museum’s digital channels. With a consistent focus on this growing field—developing radically new, insightful, and informed ways of engaging audiences with art and visual culture while maintaining an understanding of the technologies and platforms involved—Sarah has written on the topic for publications such as “Frieze”, “Artforum”, “Art in America”, “Mousse”, and “Rhizome”. She has taught about the strategic relationship between digital media and arts organizations in the MA Program in Visual Arts Administration in the Department of Art and Art Professions at New York University’s Steinhardt School; she has also served as a visiting critic and writing mentor in the MA Graphic Design program at the Rhode Island School of Design. Sarah’s recent work, which actively engages questions of equity and representation in the digital space, is supported by a 2016 Creative Capital | Andy Warhol Foundation Arts Writers Grant.
California College of the Arts, San Francisco, CA (MA, Visual and Critical Studies); Maryland Institute College of Art, Baltimore, MD (BFA, Fine Art and Art History)