Posted Monday, April 09, 2012

Pratt to Celebrate the Marc Rosen Scholarship and Education Fund for Packaging by Design

Pratt Institute will celebrate the 23rd anniversary of the Marc Rosen Scholarship and Education Fund for Packaging by Design on Tuesday, April 17, 2012, at the Pratt Institute and Luxe Pack Art of Packaging Award Gala at the University Club on Fifth Avenue at 54th Street. The annual black-tie fundraiser will honor Shiseido for its outstanding commitment to package design and will be hosted by Carol Alt, supermodel, actress, and best-selling author and skin care entrepreneur. The event will begin with a 6:30 PM cocktail reception and will be followed by an 8 PM dinner.
 
The Marc Rosen Scholarship and Education Fund for Packaging by Design is the only scholarship in the world available to college students looking to pursue careers in cosmetics and package design. Each year the scholarship is supported by the cosmetic industry at The Art of Packaging Award Gala, an event that attracts the top-tier of New York City's multi-billion dollar cosmetics industry. At Pratt, Rosen teaches a course on cosmetic and fragrance package design, which is the only one of its kind in the world.
 
This year's scholarship winners are Renato Martins Cerqueira, Wei-Hsin Lin, Aaron Mickelson, and Maija Rozenfelde.
 
The Art of Packaging Award is presented each year to a fragrance company that has excelled in the art form and will be awarded to Shiseido. Heidi Manheimer, CEO, Shiseido Cosmetics America, and Katsuhiko Shibuya, creative director, Shiseido Co., Ltd from the headquarters in Tokyo, will accept the award. Past recipients include Avon, Bath & Body Works, Calvin Klein, Clinique, Coty, Inc., Coty Prestige, Dior Beauty, Estée Lauder, Lancôme, P&G Prestige Products, Proctor & Gamble, and Ralph Lauren Fragrances.
 
The Pratt program in which Rosen teaches-Communications and Package Design-is ranked as one of the top graduate graphic design programs in the country by U.S. News and World Report and collegecrunch.org.
 
Rosen's unique package design course has attracted over 300 national and international students to Pratt from such countries as Argentina, Canada, Ecuador, France, Hong Kong, India, Indonesia, Korea, Lebanon, Mexico, Norway, Philippines, Singapore, Thailand, and Uruguay, as well as from across the United States.
 
The Marc Rosen Scholarship and Education Fund for Packaging by Design has been awarded to approximately 100 of these students, many of whom have gone on to become creative directors and executives of companies and branding agencies worldwide, including Siegel+Gale, Landor Associates, Ogilvy & Mather, Gensler, Women's Wear Daily, and Godiva Chocolatier, Inc. They have also worked for such esteemed clients as L'Oréal, NARS Cosmetics, Juicy Couture, Swarovski Crystal, Bourjois Paris Cosmetics, Shiseido, UBS, Public Art Fund, PBS, and Samsung; and have been recognized with FiFi, One Club, and Society for Environmental Graphic Design awards.
 
Rosen is an internationally acclaimed designer; a Pratt trustee and alumnus; and is head of Marc Rosen Associates, New York. Rosen is a seven-time FiFi award winner-the fragrance industry's equivalent of the motion picture industry's Academy Award. His designs are in the permanent collections of The Museum of Modern Art in New York and the Museum of Fashion and Textiles in Paris.   
 
Rosen recently conceived and authored Glamour Icons: Perfume Bottle Design (Antique Collectors' Club, 2011), a stunning book that recognizes and celebrates perfume bottle design as an art form. The book is the first of its kind to celebrate the most iconic perfume bottles throughout history, and provides an insider's look at this unique brand of artistry, including highlights of the design process from the original sketches through completion. Proceeds from the book benefit the Marc Rosen Scholarship and Education Fund for Packaging by Design.  
 
For over 20 years, Rosen has designed packaging for such famous beauty manufacturers and fashion names as Elizabeth Arden, Revlon, Estée Lauder, Nina Ricci, Sanofi, Perry Ellis, Oscar de la Renta, Avon, Halston, Princess Marcella Borghese, Chloé, Karl Lagerfeld, Fendi, Bath & Body Works, Victoria's Secret, and Burberry. Prior to establishing his own firm in 1989, Rosen was senior vice president of corporate design and communications for Elizabeth Arden Worldwide.
 
MEDIA CONTACT:  
 
Kate Unver at 718-230-6847 or kunver@pratt.edu