Shaping the 21st Century

The mission of the Design Management (DM) graduate program is to build on Pratt Institute's international reputation for developing creative leaders and to provide an educational experience that can help shape 21st century strategic leaders able to bridge the disciplines of design and business and who can catalyze innovation. Our program objective is to develop reflective leaders who can collaborate to create sustainable strategic advantage using our Triple Bottom Line by Design plus Culture (TBLD+C) strategic framework.

Participants collaborate with faculty to achieve the following outcomes

  1. Apply theory to practice to discover and define opportunities to bridge design and business
  2. Demonstrate the power of collaborative practice used to design and deliver innovative advantage in an organization
  3. Evidence the value of strategic design leadership and triple bottom line design
  4. Deepen reflective practice and professional development

Program participants achieve these outcomes by:

  • Engaging in simulations and applied practice projects that test theory against the dynamic and evolving realities of design and business
  • Working in teams to discover opportunities and tackle "wicked problems" that cannot be effectively addressed without collaboration
  • Leading, learning and catalyzing change through the department's international publication Catalyst Review: Leading Creative Economies
  • Designing applied research projects that deliver strategic and innovative approaches to key global and business challenge
  • Developing team charters and professional and personal development plans and engaging in ongoing peer coaching

See Design Management, MPS Curriculum Overview and Yearly Plan of Study


Design Management Program
Pratt Manhattan Campus
144 West 14th Street, New York, NY 10011