Client: Girls From Savoy
Creative Director: Annette Berry
Photographer: Nadya Wasylko
NEW: DESIGN BUSINESS
Transform your design practice into a design business. Regardless of the scope of work, a business acumen is essential for success in a competitive market. Whether you are just getting started, or leveling-up, Pratt SCPS’ Design Business courses have you covered.
Tackle the business basics you didn’t learn in design school. Learn how to draft, review & execute contracts, budget as a freelancer, and create and enforce a scope of work for a client. Gain the practical knowledge and tools to connect the dots professionally between your creative skills and the business environment you’re operating in.
- Five things I wish I knew before I started freelancing
- Independent contractor 101: contracts & invoices, taxes, expenses, payment structures
- Client boundaries: setting a clear scope of work
- Noteworthy brands
- Marketing communications basics
- Website 101: how to communicate value effectively on your website
- Creative briefs & copywriting basics
BRANDING - LEARN TO WALK THE WALK AND TALK THE TALK
From the red carpet to the board room, go on a creative journey that is the fusion of conceptual thinking, design strategy, design leadership and management to create 360 design experiences that extend across an ecosystem of platforms and spaces.
From multiple perspectives and diverse industries, you will learn how a Creative Director leads by design in the entertainment, media and tech industries. This course will be a blend of first-hand experiences as well as an award-winning guest speaker line up. Management and career pathing as well as developing and maintaining your individual brand will be examined and explored.
- How to define the creative brand of YOU (within and outside of an organization)
- Designing for others (user-first centric modeling)
- Design consistency across multiple platforms and environments (sites, apps, SVOD, trade shows, set design)
- Leading and managing a design team
- Executing a winning presentation with polish (sizzle reels to visual storytelling)
- The creative process (ideation to execution)
Understand what it takes to work as a UX/UI designer. Gain in-depth knowledge of working in a digital design field that requires an understanding of design research, systems, methodologies and the importance of problem solving with designers, product managers and developers. Finish knowing how to build an online presence, refine your resume and create case studies that will become the cornerstone of your design portfolio.
DESIGN FOR A LIVING: EVERYTHING YOU NEED TO KNOW ABOUT THE BUSINESS
From beginning client relationships to completion and delivery, learn everything you need to know about being a professional in practice. Avoid the common pitfalls; work through disagreements; cut through indecision; understand and produce documentation; develop equitable relationships. Understand the differences between freelancing, perma-lancing, consulting and full-time assignments, the expectations involved with each. Learn how to advocate for yourself with proven communication strategies.
SOCIAL MEDIA MAVENS
Use social media to promote business in a smart and balanced way. Using design imagery and a clear tone of voice, you can create and share content that engages audiences while building brand love.
PUT YOUR DESIGNS TO WORK
Discover the best ways to get into your chosen design field. A broad range of real-life working knowledge will be taught in this class, including resume writing and building, website and portfolio presentation, interview skills, contracts, and copyright issues. Insights will be shared on a variety of employment options--from freelance, to studio, to corporate work. Networking, social media, use of recruitment agencies, and joining a community of professionals will be covered in order to help you “put your work to work.”
Your portfolio is critical to your success. Build a portfolio that emphasizes your specialty. Refine projects you have worked on during the semester with the aim of producing a cohesive body of work to market yourself/your brand.