Online And Social Media Marketing

Marketing is the core of commerce - it’s the art and science of bringing products to market and introducing them to consumers. And while marketing creative strategies and outlets are always evolving, nothing has shaken up the industry nearly as much as social media and other online outreach opportunities.

This program is for marketers, brand managers, product developers, artists, and entrepreneurs who want to more fully understand how to use social media outlets and other online media to sell products and reach new audiences. We’ll explore social and online media from both theoretical and practical standpoints, from basic introductions to advanced insights.

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CERTIFICATE REQUIREMENTS

This certificate program requires the successful completion of 51 hours total:

• Three required (7) hour Core Courses
• Minimum of two additional (7) hour Elective Courses
• Minimum of four (4) hour Elective Courses

Application fee: $100, non-refundable

Required Core Course: Choose three
PMSM 330 Social Media and Social Media Marketing
PMSM 331 Online Strategy: Adapting, Integrating, and Utilizing Online and Social Media Platforms
PMSM 332 Measurement: Understanding, Analyzing, and Utilizing Web and E-Mail Analytics

Electives: Choose at least two
PMSM 333 Creating a Website and Blog
PMSM 334 The Big Four and More: A Practical Approach to Using Facebook, Twitter, YouTube, Linked-In, and Others
PMSM 335 Online Advertising— Understanding CPC, CPM, CPV, and Other Creative Ways of Driving Traffic
PMSM 336 PR 2.0: The Next Evolution of Public Relations
PMSM 337 Generating Revenue Online: Monetizing Traffic

Electives: Choose at least four
PMSM 338 Translating the Brand
PMSM 339 Search Engine Optimization
PMSM 340 Video Production for Online and Social Media Marketing
PMSM 341 Mobile Marketing
PMSM 342 Developing Successful Online Promotions
PMSM 343 Elements of the Social Media Policy
PMSM 344 E-Mail Marketing
PMSM 345 Social Media Marketing for Photographers and Artists
PMSM 346 Social Media Marketing from the Agency Perspective
PMSM 347 Content Development Strategies for Online Marketing

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Jay Miletsky is the CEO and founder of MyPod Studios, an online video network that servers as a gated community of pre-screened, pre-approved content across numerous categories of interest.  He is responsible for MyPod's strategic growth and creative direction, with plans to introduce new networks and expand it's considerable reach.  A online marketing veteran with over 18 years experience, Jay was previously the CEO and founder of Mango Marketing, developing branding strategies for a diverse set of clients including the NBA, Hershey's, JVC, Kraft and others.

Jay is a published author of 10 globally distributed books, published by both Pearson Education and Cengage Learning.  His titles include "Perspectives on Marketing," "Perspectives on Branding," and a widely adopted college textbook titled "Principles of Internet Marketing,"  He has further been quoted and listed as a contributing author in numerous other titles.

A frequent seminar speaker and university lecturer, Jay has  developed the course selection for this Certificate program in Online and Social Media Marketing, where he has joined the faculty as an adjunct professor.