Certificate Program in Fashion New Media

The Certificate Program in Fashion New Media leverages the skill-sets and technology know-how needed by graphic designers, web designers, photographers, electronic publishers, and online and social media marketers to meet the design aesthetics of one of the most competitive industries: Fashion!

Drawing on Pratt’s Center for Continuing and Professional Studies’ rich course offerings in photography, computer graphics, and social media marketing, you will learn how to produce photographs, websites and graphics with the same industry standard tools the pros use. In addition, you will take three seminar courses in Fashion New Media and learn how to design current media for the fashion industry. Ultimately, you will create a unique portfolio that exemplifies your voice in the new media world of fashion.

Grow your network and get real world experience while completing your education. Internship opportunities are available to students of the Fashion New Media Certificate Program.

For more information contact Chris Ferrara, Associate Director, Enrollment Management and Curriculum Development for Non-Credit Programs

CERTIFICATE REQUIREMENTS
This certificate program requires the successful completion of the following:

--Three 30 Hour Fashion New Media Seminar Courses (PMFD 101, PMFD 201, PMFD 301)
--Three 30 Hour Foundation Courses
--Three 30 Hour Core Courses
--Three 30 Hour Elective Courses
--2.0 Average GPA
--80% Attendance
Application Fee: $100, non-refundable

Foundation 

Required
PMFD 101 Introduction to Fashion New Media

Choose at least three
PMCG 422 Imaging I (Photoshop)
PMCG 500 Digital Photography I
PMCG 475 Introduction to Graphic Design
PMCG 202 Graphic Illustration I
PMCG 303 Adobe InDesign
PMCG 325 Introduction to HTML and CSS
PMCG 324 Dreamweaver I
 

Core

Required
PMFD 201 Fashion New Media Design

Choose at least three
PMCG 420 Graphic Illustrator II
PMCG 450 Dreamweaver II
PMGD 466 Basic Typography
PMGD 467 Editorial Design
PMCG 482 Graphic Design: Ideas to Form
PMCG 426 Photoshop Retouching
PMCG 425 Imaging II (Photoshop)
PMPH 518 Intro to Fashion Photography
PMCG 502 Digital Photography II
PMPH 512 Location Photography

Electives

Required
PMFD 301 Fashion New Media Portfolio

Choose at least three
PMCG 477 Adobe Illustrator for Fashion Design
PMCG 352 Advanced Adobe InDesign with Photoshop and Illustrator
PMPH 523 Street Photography
PMCG 471 Theming WordPress
PMPH 485 Photographic Lighting I
PMCG 308 Design for the Web
PMCG 503 Digital Black and White Photography
PMPH 487 The Art of Photographic Portraiture

Social and Online Marketing Track
(select 4—this track counts as 1 elective course)

PMSM 330 Social Media and Social Media Marketing
PMSM 331 Online Strategy: Adapting, integrating and Utilizing Online and Social media Platforms
PMSM 332 Measurement: Understanding, Analyzing and Utilizing Web and E-Mail Analytics
PMSM 333 Creating a Website and Blog
PMSM 334 The Big Four and More: A Practical Approach to using Facebook, Twitter, YouTube, Linked-In and Others
PMSM 335 Online Advertising—Understanding CPC, CPM, CPV and Other Creative Ways of Driving Traffic
PMSM 336 PR 2.0: The Next Evolution of Public Relations
PMSM 337 Generating Revenue Online: Monetizing Traffic

NEW

Introduction to Fashion New Media
This course will introduce you to how graphic designers, web designers, photographers and online social media marketers fit in the broader framework of the fashion industry and how the fashion industry as a whole has branched out to encompass products and lifestyle brands. You will research and discuss a selection of marketing campaigns, blogs, Web sites, and print ads/fashion spreads and learn to dissect the relevant design elements of each.  You will begin to develop a focus for your portfolio with a considered aim for where you see yourself in the industry. Field trips and guest speakers may be included.

Topics include: New media in the fashion industry: marketing campaigns; blogs; websites; print ads/fashion spreads; social media marketing; photography.
Sa 9:30 AM-12:30 PM
10 sessions Feb 2-Apr 13
Instructor,  Nicole Carlos, Senior Design Editor of Classiques Modernes http://www.classiquesmodernes.com/
PMFD 101 3.0 C.E.U.s $805

Fashion New Media Design
Today’s digital landscape goes way beyond text and image. In an interactive, social, multi-device, multi-platform world, potential abounds.  In some cases, a simple blog may be ideal. In others, an interactive element may inspire an audience to visit your site again and again. Or perhaps your message is best served by a social media campaign. In this course, you will design new media, hone your voice and develop strategies to identify and reach an audience. Both content and format will be examined through a communication design lens. Throughout the course you will be expected to share your work with your peers for constructive criticism.

Topics include: Fashion new media design: brand creative in the digital landscape; communication design; portfolio development.
Prerequisite: Introduction to Fashion New Media
Offered Summer 2013
Instructor, Maureen Carter

Fashion New Media Portfolio
As a new media designer, your portfolio is critical to your success.  A professional design portfolio should present a cohesive body of work, not a book of art pieces; it should define the expectation of your technical ability and creativity. This course will commence with a review and critique of your portfolio pieces with a focus on producing a professional design portfolio. You will be guided through the revision and refinement of your portfolio.  Best practices for broadcast/distribution will be carefully considered. There may be an optional exhibition of students’ portfolios for the course’s finale.

Topics include: Portfolio refinement: execution; audience; broadcast/distribution. 
Prerequisite: Fashion New Media Design
Offered Fall 2013
Instructor TBA

Fashion New Media Internship
For information concerning internship contact Chris Ferrara cferrara@pratt.edu to apply
PMFD 302 3.0 C.E.U. $805