Pratt Institute

Personal URL

Education

B.A., Hamilton College

Biography

Taso is a co-founder and the creative head of PLUM Agency, a strategic advertising firm based in Manhattan. Taso’s career includes leading the advertising and marketing efforts of organizations in a broad range of industries in the private and public sectors. Since PLUM was founded, Taso has led the creative and has been the copywriter for companies such as The Walt Disney Company, Merck, LG, SUNY, The U.S. Department of Commerce, and others. His team at PLUM led the efforts for the global branding strategy of a diversified multinational company. His work as the creative director on the first ever urban youth campaign for The Partnership for a Drug-Free America has been recognized (TV, print, radio and out-of-home). He worked on the relaunch of the Merck drug PROPECIA creating the Save the Hair campaign, and he is leading the creative for the global rebranding of The U.S. Department of Commerce’s Commercial Service throughout the U.S. and in 80 global markets.