Pratt Institute

Personal URL

Education

B.F.A., Pratt Institute

Biography

“Good design is attention to small things, but good design is no small thing.” Bruce Duhan is currently President and Creative Director of Duhan Creative. He was formerly EVP, Creative Director of the Connecticut office of OgilvyAction, the brand activation arm of the Ogilvy Group; a marketing services agency with 59 offices in 47 countries. Prior to this Bruce was EVP, General Manager of the concepting/ideation think-tank of BEN Marketing Group, which was acquired by Ogilvy in 2002. As one of the five original founding partners of BEN, and Chief Creative Officer, Bruce led a creative team that produced award winning design solutions for some of the best known and most demanding clients in the world, Coca-Cola, HBO, Holiday Inn, IBM, DuPont, and others. Bruce is a graduate of Pratt Institute and began his design career with Creative Playthings, designing and creating toys and toy packaging. He was Senior Art Director with Pepsi-Cola Company for eleven years, creating corporate graphics, packaging, exhibits, POP, and consumer promotions before helping to create BEN. He is a Professor at Pratt Institute in the Communications Design Department.