Undergraduate Communications Design
The Communications Design major at Pratt is the only program in the country that recognizes and embodies the convergence and integration of Illustration, Advertising and Graphic Design as the primary forces for the visual expression of ideas. Words, images, strategies, motion and sound—whether on a page, wall, television, laptop or phone—are the tools you need to communicate a message across all platforms. In ComD we teach our students how to craft the strongest and most impactful communications possible by being creative problem solvers and elegant image-makers. Take a moment to view our current curriculum for these programs.
Thanks to our industry-leading faculty—some seasoned, and some exciting new talents—our students present their work to the designers and art directors that will be hiring them when they graduate, and have access to even greater opportunities through internships within the diverse networks those faculty represent. Students from our program are able to chart their own path with choices from over 40 electives, representing courses that focus on creating content, business, entrepreneurial projects, information design, social media, design thinking and audio branding. They acquire the skills needed to realize their visions, whether it be within a corporate structure or starting their own practice.
Visit our degree page for our department mission and goals.
With a concentration in Illustration at Pratt, your education will differ from programs at other schools specifically because it is part of a larger major and not a stand-alone discipline. The advantage of this to our graduates is that they enter the field not only with an excellent grounding in all media, including painting and drawing, but having mastered—in required classes—conceptual thinking, problem solving, typography and photography, as well as 2- and 3-D design and current computer software. Recommended electives include sequential art, motion graphics, independent publishing, web design and business classes. Our alumni can—and do—succeed in widely varied careers from advertising and graphic design to film to display to fashion merchandising and children’s books. Our students who choose to concentrate in Illustration are successful, in short, because they are literally prepared for everything.
Advertising Art Direction
With a concentration in Advertising at Pratt you will be charged with conceiving and executing brilliant ideas and strategies that both engage and move consumers to action. You’ll learn what it takes to be an art director in a top advertising agency, and you’ll explore every detail that impacts an ad visually and verbally, from typography to photography to copywriting to digital and video applications. A faculty of award-winning and seasoned industry professionals will help you develop your own unique creative process and teach you how to communicate clearly and conceptually. They’ll work with you on the branding process, utilizing the potential of new media, and developing strategic insights that will make your portfolio stand out from the crowd. If you’re an artistically inclined dreamer who sees no limit to the power and potential of an idea, Advertising may be the course of study and the career for you.
With a concentration in Graphic Design at Pratt, you will learn to balance the conceptual problem-solving and technical skills required to craft effective and impactful messages, design systems, artifacts and experiences and express ideas and solutions across all media platforms. From the design of an app, an identity or a website to package and signage systems, graphic designers integrate all elements into meaningful and effective communication. As our major Communications Design embodies convergent disciplines, students are educated to translate form to content and develop, filter and strengthen that content through required advertising, illustration and imaging courses. Pratt graphic designers are nimble; alumni of the program are successful design practitioners as well as authors and authorities in their chosen disciplines.
Pratt's undergraduate Communications Design department is a multi-disciplinary studio where students from each area of concentration engage and challenge each other, developing their own approaches to a variety of solutions. Their career paths are many and varied with success and fulfillment as the common denominator. If your goal is to develop your own creative voice rather than to be a part of a chorus, Communications Design at Pratt is the major for you.
Within five years, the Communications Design program will have in place a well-rounded, multidisciplinary academic program and community that will reliably produce graduates who are original thinkers and who can generate innovative creative solutions to business problems and opportunities. Pratt will become the go-to school for Illustration Design, as it continues to develop a curriculum based on commonalities among art and design disciplines, both inter and intra departmentally, as well as incorporating business and entrepreneurial initiatives in order to teach students to create, as well as frame content. While grounded in a solid understanding of design history, conceptual development, contemporary culture, current and emerging technologies and technical craft, Communications Design graduates will be able to push the envelope of visual communications far beyond the boundaries set by their predecessors. To borrow a phrase from Tibor Kalman, the Communications Design program will groom ambassadors of art to the world of commerce.
Steuben Hall, 404
200 Willoughby Avenue
Brooklyn, NY 11205
Monday - Friday 9am-5pm
Visit the prattcomd website for more information.
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