Catalyst

CATALYST Strategic Design Review

In 2009, the Pratt Design Management program launched CATALYST Strategic Design Review, a publication addressing the strategic value of design. 

The mission of CATALYST Strategic Design Review is to stimulate thinking and encourage conversation about the role of strategic design in defining and developing an economically, socially and environmentally sustainable future. CATALYST encourages conversation among leaders in design, business and social innovation who are interested in the role of strategic design in creating economic value, advancing equity and assuring environmental stewardship. CATALYST articles and posts emphasizes the value of applying the creative design process to the solution of complex challenges which are often considered outside the realm of traditional design disciplines.

Entitled "Benign by Design: NYC," the launch issue received over 1700 visits from 61 countries during its first four months and the corresponding CATALYST blog had nearly 4000 hits during the same time. Authors included a New York Times Magazine contributor and a respected Pentagram designer. CATALYST received media attention from Design Observer, Core 77, Dexigner and others.

Visit the CATALYST blog.

The next issue of CATALYST will be released in December 2009. To subscribe, click here.

In This Issue

• Catalyzing the Conversation
  An introduction by program director, Mary McBride
• Two Centuries of Innovation
  A visual history of New York City
• Reclaiming Urban Assets: A Call to Action
  Case Study on The High Line
• A Manifesto in Action
  A Core 77 original accompanied by actionable resources
• A Call for Resourceful Architecture
  A Strategy beyond LEED
• (Re)Designing Urban Education
  The Harlem Children's Zone
• Web 2.0 for the Environment
  Q&A with the founders of ioby.org
• 9 Things to Know About Pro Bono
  Insights from Pentagram
• Buses get Street Cred
  Design Management students explore how to capitalize on GPS technology
• Composting the "American Dream"
  Reflections of a Recent Graduate
• Business Ecology Model
  Visualizing how Design Management is Integrated into Business 
• Tools for Catalyzing Change
  Reviews of Design Management Tools
• Ventures and Explorations
  News from Alumni and Staff of the Pratt Design Management Program