Pratt Institute

Personal URL

Education

BFA, Industrial Design, Cleveland Institute of Art and Design

Biography

Russell Robertson provides a comprehensive balance of academic theory and professional practice. He has worked on corporate design staffs in Korea and The Netherlands were he was employed by Samsung, LG Electronics and Philips Electronics. Over the years he has worked for top design consulting firms such as; Brook Stevens Design, Insight PD LLC, ECCO Design and 4Sight. His experience has led him to participate and design within a wide range of product segments from; POP displays, exhibits, recreational sports equipment, medical equipment, agricultural equipment, house wares, personal care products, structural packaging and home audio video equipment.

Mr. Robertson is a founding partner of Hybrid Product Design + Dev. Inc. Hybrid develops innovative product solutions and meaningful experiences for global consumer culture. From 2002 – 2004, Russell was the elected chair of the IDSA/NYC chapter. He was responsible for directing the design magazine “POPSICLE”, which highlighted the NYC design scene and schools.

Mr. Robertson has built curriculum and taught at Pratt for 8 years; sophomore and junior Design Studio, Experimental Transportation, Drawing for Design, Professional Practice and Portfolio review.

Mr. Robertson infuses strategic design process with the student’s unique vision, resulting in clear and direct presentations.