Pratt Institute

Personal URL

Biography

Israeli born designer, Assaf Eshet strives for innovative designs that create a balance between the playful and the functional. His creations are led by his detailed oriented, whimsical curiosity that allows him to push the boundaries of mediums. His projects range from toy design to conceptual art.

His passion for form and aesthetics began at an early age, driven by the daring visuals of skateboarding and street culture. After finishing his studies at Vital Center for Design Studies in 2000, he opened Assaf Eshet Design Studio, specializing in toy design and inventions for leading toy manufacturers such as Fisher Price and Hasbro. Many of his designs are patented and have won numerous prizes, while being enjoyed by children worldwide.

In 2007 Assaf lead a notable toy workshop held in Anji, China to research & create eco-friendly toys made of bamboo.

He currently resides in Brooklyn, New York, where he teaches design at Pratt and NYU universities and continues to progress on projects, along with his own personal design work.